





Your network is more than names—it's a web of trust, expertise, and momentum. But most people struggle to tap into it when it matters most.
Goodword is here to change that.
Co-founders Caroline and Chris cut their teeth scaling high-growth startups at Chief, LOLA, Shutterstock, and Apply—building from 0 to 100, earning customer loyalty, and inventing entirely new categories. The thread woven through both of their careers? Connections. Every opportunity they've had came through a connection. Now, they're coming together to help all professionals harness the power of their relationship

Caroline is a top-tier startup operator with deep network expertise. Employee #3 at LOLA and #5 at Chief, which she scaled to 20K members and $120M+ in ARR in four years—making it one of the fastest-growing female-founded companies to reach unicorn status.
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Chris is an 8x serial entrepreneur with deep expertise across Consumer and B2B products, search, recommendations, and data infrastructure. Chris has built complex product and technical organizations ranging from 0-100+ at companies such as Shutterstock, Digital Ocean, Reonomy, Beatport, and Apply
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