New Goodword research
The Network Paradox
Everyone works on growing their network. But when it's time to get something done, most of the value comes from a few people who really know you.
74% would rather have one trusted relationship than 500 more LinkedIn connections.
From a survey of 500 professionals, 2026.
Read the whole study
The full findings on who professionals turn to for help, how they handle AI-written outreach, and the opportunities they miss in their own networks.
Inside the report
- Who people actually turn to when they need real help
- What happens to trust when a message reads as AI-written
- The opportunities people miss inside their own networks
- Why a big network and a useful one aren't the same thing
What would help your career more?
One of six charts inside the report.
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Here's your report.
have watched an opportunity pass, then realized someone they already knew could have helped.
A hire, a deal, an intro that never happened. The connection was there. The timing wasn't. Goodword is built for exactly that moment. It surfaces the right person in your network for whatever you're working on, while it still counts.
Your network, one question away.
Ask Goodword in plain words. It finds the person and everything you know about them: how you met, what you have in common, every interaction, pulled from LinkedIn, email, and your calendar.
Goodword is the first tool I've seen that actually surfaces the right connection at the right moment. That's how deals get done.
LeonFounder, Bolden Advisors
Your people are the shortcut.
of professionals with a year-end goal say the right relationship could help them get there faster.
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